Seventh Generation is very concerned about ingredient disclosure and transparency, and we applaud the Organic Consumer Association’s (OCA) recent research efforts to educate consumers about the safety of personal care and home cleaning products. It is important for consumers to know that Seventh Generation’s dish liquid, which does contain a minute amount of the ethoxylate 1,4-dioxane, is deemed safe according to the FDA’s and our own strict guidelines.

We are committed to eliminating all harmful chemicals from household cleaning products. Consistent with our core mission, we have worked with surfactant manufacturers for many years to reduce levels of 1,4-dixoane in ethoxylated surfactants and it is our intent to completely eliminate 1,4-dioxane from all of our products.

We share the OCA’s concerns about the misuse of terms such as “organic” and “natural” and the lack of disclosure requirements. We have championed this cause and have led the market for twenty years. We also believe that the decision to stop using conventional synthetic chemical cleaners is one of the most important ones you’ll ever make for the health of your family and the safety of your home. While our products are not perfect today, we will continue to improve them and are confident that they are a much better and safer choice than traditional cleaning products.

For more information about Seventh Generation’s commitment to consumers, please visit our 7th Gen blog!.

Again, thank you for keeping your audience informed.

Chrystie Heimert, Seventh Generation