Men apparently, also care how they look and the skin care industry is taking advantage of this head on…or perhaps more appropriately…face on.  Men should look more closely at their shaving creams, facial cleansers and body soaps if they wish to bolster the healthy look and feel of their skin.  Many skin care companies cater specifically to men with gender specific washes and creams.  A man does not want to smell like lavender…he wants to smell like a spicy squash or something.  I don’t know…maybe not a squash, but something that definitely involves a bit of spice.